How to Sell IHG’s Nearly New Voco Hotel Brand

Ginger Taggart, vice president-IHG global marketing and brand management, talks with James Shillinglaw of Insider Travel Report about IHG's relatively new voco hotel brand, first introduced in 2018 just before the pandemic. The brand now has more than 30 properties worldwide, including two in New York and even more to come. Taggart details why IHG launched the brand, who the target guests are, what makes for a voco hotel. For more information, visit www.ihg.com/voco/hotels.