How VisitBritain is Using a Co-Op Ad Campaign to Help Travel Advisors

Sheelagh Wylie, chief marketing officer for the Americas for VisitBritain, talks with Alan Fine of Insider Travel Report about a test marketing campaign used to promote Britain to “experience seekers.” Mini-campaigns with travel partners re-targeted that messaging in smaller affordable co-op campaigns, which helped convince travelers to book with travel advisors. Co-op partners include Hilton Hotels, West Midlands Growth Company, Visit Wales, Visit Brighton and Visit Kent, among others. Wylie also highlights what's new and noteworthy this year in Britain, with an emphasis on film tourism and air lift. For more information, visit www.VisitBritain.com or www.VisitBritain.org.

If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.