How Britain Is Developing a Single Strategy to Market Tourism Globally

Gavin Landry, international director of VisitBritain, talks with Alan Fine of Insider Travel Report at Destination Britain in San Francisco about his recent promotion overseeing Britain's markets around the world. Landry's goal is to create one global team that follows a single strategy uniting Britain's partners in media, trade, commerce and diplomacy to promote the destination. He also provides Britain's current visitor numbers and details its efforts to get more film tourism. For more information, visit www.VisitBritain.org or www.VisitBritain.com.

If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.