What Impact Do USTOA Tour Operators Have on Travel?

Terry Dale, president and CEO of the United States Tour Operators Association (USTOA), talks with James Shillinglaw of Insider Travel Report just after USTOA’s Marketplace in Marco Island, Fla., about a new survey of USTOA’s economic impact on the travel industry. Dale also details USTOA’s marketing program in 2024 and a new culinary themed campaign this year, as well an effort to make tours more sustainable and combat overtourism. For more information, visit www.ustoa.com.

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