Why It’s a Whole New Brasil—and That’s Brasil with an ”S”

Jaqueline Gil, marketing director for Visit Brasil (Embratur), talks with Alan Fine of Insider Travel Report about the country's new tourism marketing campaign based on how Brasilians spell their nation's name with an “s” instead of a “z." The campaign plays on words with an with "s" in them and defines what makes for an authentic Brasil experience. Gil also discusses the return of U.S. visitors to her country, new flights and connectivity, including partnerships with Latam and Delta Air Lines, new hotels, events, sustainability, travel advisor programs and visitor safety. For more information, visit www.VisitBrasil.com/Spectacular.

If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.