Why Princess Is Sponsoring a NASCAR Racing Team This Year

John Padgett, president and CEO of Princess Cruises, talks with James Shillinglaw of Insider Travel Report about why his premium cruise line decided to back the Trackhouse NASCAR racing team and give away free cruises when the team’s drivers win or place in the top 10. Padgett says the strategy is a way to open up new markets for cruising, just as the line’s sponsorship of CBS’s new “The Real Love Boat” gives cruising new visibility to a new generation of cruisers. For more information, visit www.princess.com or www.trackhouse.com.

If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.