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Insider Travel Report assists travel advisors by discussing the changing travel landscape with a line-up of special guests VIP guests, the movers and shakers shaping the travel industry and ordinarily hard to reach. Each episode features one-on-one conversations with industry leaders giving listeners firsthand insight as they delve into a variety of timely topics.
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Monday Jun 14, 2021
Switzerland Reopens to Americans with a New Tourism Campaign
Monday Jun 14, 2021
Monday Jun 14, 2021
Claudio Zemp, director-Americas for Switzerland Tourism, talks with James Shillinglaw about his country’s reopening to vaccinated Americans, now set for June 28 (see related story in this issue). He also details how Switzerland is launching a new b-to-b and b-to-c campaign to attract more American visitors this summer and beyond, all on the heels of a widely praised earlier campaign starring tennis star Roger Federer. For more information, visit www.myswitzerland.com/trade.
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