What’s Behind LA’s New “Now Playing” Tourism Marketing Campaign

Bill Karz, senior vice president for brand and digital marketing for LA Tourism, talks with James Shillinglaw of Insider Travel Report about Los Angeles’ new global ad campaign, “Now Playing,” designed to attract tourism from the U.S. and abroad. As part of the largest campaign ever for LA Tourism, a series video spots and other social media are designed to inspire more travelers to visit Los Angeles in 2024. For more information, visit www.discoverlosangeles.com.

If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.