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Insider Travel Report assists travel advisors by discussing the changing travel landscape with a line-up of special guests VIP guests, the movers and shakers shaping the travel industry and ordinarily hard to reach. Each episode features one-on-one conversations with industry leaders giving listeners firsthand insight as they delve into a variety of timely topics.
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Monday Feb 12, 2024
What’s Behind LA’s New “Now Playing” Tourism Marketing Campaign
Monday Feb 12, 2024
Monday Feb 12, 2024
Bill Karz, senior vice president for brand and digital marketing for LA Tourism, talks with James Shillinglaw of Insider Travel Report about Los Angeles’ new global ad campaign, “Now Playing,” designed to attract tourism from the U.S. and abroad. As part of the largest campaign ever for LA Tourism, a series video spots and other social media are designed to inspire more travelers to visit Los Angeles in 2024. For more information, visit www.discoverlosangeles.com.
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